Across all platforms
650K+Combined social followers01 / Bell Transport × BullHitters
Backing the boys.
Belonging in darts.
A year-long sleeve partnership that brings Bell Transport into the BullHitters’ darts community.
Explore the partnership ↓
Four personalities. One collective.
Built on a shared love of darts.
For a business already supporting the sport, this is an opportunity to become part of the story.
02 / Why this partnership
A shared passion.
A wider platform.
Bell Transport already supports darts at a grassroots level. A partnership with the BullHitters builds on that commitment and takes the Bell name to a wider darts audience.
As a growing, family-run business with a genuine connection to the sport, Bell has a strong story to share.
This partnership would combine an ongoing sleeve presence, regular recognition through the BullHitters’ channels and an appearance that brings Bell’s involvement in darts to life.
03 / The audience
One partnership.
A wider darts audience.
Beyond the group channel, the BullHitters bring together the audiences of TBD Darts, McDarts and Darts With DC.
Since the start of 2024
650M+Cumulative content viewsThe wider network
15+Social media accountsAll-platform figures supplied by the BullHitters on 4 November 2026, covering the group and individual creator accounts. Follower totals are not unique people. The 650 million+ views are cumulative since the start of 2024, not monthly reach or guaranteed sponsor exposure.
A closer look
The collective, account by account.
TikTok and YouTube snapshot
11 November 2026
363K TikTok followers
124K YouTube subscribers
| Channel | TikTok followers | YouTube subscribers |
|---|---|---|
BullHittersGroup channel | 50.5K ↗ | 81.1K ↗ |
 TBD DartsOllie Howard | 114K ↗ | 11K ↗ |
 McDartsBailey & Dan McNamara | 95.7K ↗ | 8,750 ↗ |
 Darts With DCDaniel Coates | 102.8K ↗ | 23.1K ↗ |
| Platform total | 363,000 | 123,950 |
Platform breakdown from the BullHitters audience tracker, 11 November 2026 at 06:01 UTC. These accounts form part of the wider network above, so these figures should not be added to the all-platform total. Placement on individual accounts is subject to the agreed package.
04 / The foundation
On the sleeve.
Part of the team.
The starting point is one Bell Transport patch on an agreed sleeve of all four shirts, supported by regular recognition and an appearance.
- 01Bell branding on one sleeve of all four shirts
One agreed sleeve patch per player for the 12-month term. Final sleeve side and dimensions to be confirmed.
- 02A monthly social shout-out
12 sponsor acknowledgements over the year, on an agreed collective channel.
- 03Ongoing channel visibility
YouTube end-card recognition on new collective long-form uploads and bio placement where space permits.
- 04One agreed appearance
An opportunity to meet the boys and bring Bell’s involvement in darts to life.
PARTNERSHIP VISUALConcept only
+
Concept based on the BullHitters’ 2026 Target kit.
Illustrated on the right sleeve. Final sleeve side, size and kit approval to be agreed.
Existing BullHitters activity, shown as an example05 / A connection beyond the patch
Bring it back
to the local oche.
The included appearance could take place with the Worksop darts academy Bell already supports, giving its community a chance to meet and play with the boys.
It would be an opportunity to celebrate Bell’s support for grassroots darts and give local players a memorable experience with the BullHitters.
Built around the included appearance.One academy visit within the annual package. The date, duration, participation and expenses would be agreed together.
An example to develop together
Bell Transport × BullHitters
at the academy.
Bell could bring the boys to a local academy session, combining time with the players, friendly darts activities and a chance to share the story behind Bell’s involvement.
- 01
Meet the boys
An informal welcome with the academy’s players and coaches, with time for questions and photos.
- 02
Step up to the oche
Friendly games or challenges shaped by the boys and the academy, with an emphasis on participation and enjoyment.
- 03
Share the occasion
Under a package that includes filming, a short recap could capture the visit and Bell’s support for the community, for the agreed social channels.
The final format stays open. The boys would develop the creative with Bell and the academy. Activities, timings and any filming or content would be agreed in advance, with the academy arranging the appropriate permissions for junior participation.
06 / See the boys in action
Personalities people
come back for.
Existing content illustrating the boys’ connection with darts fans, their on-camera chemistry and the way they bring people into the sport.
Surprising our biggest German darts fan
Watch on YouTube ↗What rank will the BullHitters get in darts?
Watch on YouTube ↗These are existing editorial examples, not Bell-sponsored content. They illustrate the collective’s style and do not commit the boys to a new content format.
08 / Keeping it accountable
Simple commitments.
Visible delivery.
01
Agree the inventory
Confirm the sleeve side and patch size, channels, shout-out schedule and appearance before the partnership starts.
02
Track what goes live
Keep a record of social acknowledgements, end-card examples and any separately agreed content.
03
Review together
Share quarterly activity summaries and available content metrics, with a tracked link where useful.
09 / The next step
Let’s put Bell
on the team.
Let us know which option best fits Bell’s goals. We can then confirm the sleeve placement, activity and start date together.
Discuss the proposal ↗YOUR CONTACT
Ross Smith
Managing Director, MXI Group
ross@mxigroup.co.uk+44 (0)7785 222 200A proposed 12-month partnership, built around Bell Transport’s connection to darts.